Getting awards and achievements for the best marketer category is a joy for Meli Yunita, Marketing Officer at ED-SEN Consulting. For her this is a surprise in 2021 that makes Meli even more motivated to make an even better contribution to the company.
"This award makes me want to work even better in the future, I want to make a bigger contribution to the company," said Meli.
Meli is an alumnus of Indonesia literature at Yogyakarta State University. Joined the Marketing Division of Edsen Consulting in 2018.
Meli said that last year was a tough challenge at work due to the COVID-19 pandemic. Usually before the pandemic, the Marketing Department held an offline event by inviting clients to introduce Edsen Consulting services.
During the pandemic, little has changed in the way marketing works. We have become accustomed to making online events such as webinars and inviting customers to introduce what services ED-SEN Consulting.
“Initially, we were still adjusting to the work pattern from offline to online. During the Pandemic, we in marketing turned to webinars. I started learning how to use Zoom, Teams, and other online platforms. said Meli.
For the level of difficulty, Meli said, to offer Edsen Consulting services to customers, the marketing team usually does follow-up from the database obtained from webinars. "One by one, we usually follow up data from webinars so that they can become leads and are followed up by the sales team," said Meli.
Early joining Edsen Consulting Meli admitted that she made a lot of adjustments and learned about the company's business. I read a lot of company profiles and studied how Edsen Consulting runs its business. "Besides studying company profiles, I also study companies that are the business targets of Edsen Consulting," said Meli.
Meli said that before entering the world of marketing, she had experience as a salesperson at a bank. Then Meli also had experience as a Customer Service before finally becoming a marketing as it is now.
Being a Marketing at Edsen Consulting was the first experience for Meli. She previously used to offer services with a B2C (Business to Consumer) business model. But at Edsen Consulting, Meli gets a new challenge because Edsen Consulting offers business services with a B2B business model. (Business to Business).
“If it's a B2C business model I can immediately get an answer whether they are willing to buy our products. For the B2B business model, we usually can't immediately get a decision whether the client will buy or use the services of Edsen Consulting." Meli said.
It is hoped that in the future, Meli plans to participate in training that can support her daily work. She admitted that she wanted to take part in digital marketing and event management seminars or training.
“I want to improve my skills and abilities in the marketing department so that I can support my work. I hope that every year there should be new skills and abilities that I can get,” said Meli.