THE ROLE OF BUSINESS INTELLIGENCE FOR COMPANY BUSINESS SUCCESS

Friends of Edsen, there are many business strategies that can be applied to improve business, one of which is by using a modern technology platform. In the digital era like today, many companies or business people have used technology in creating or maintaining their business strategies. Some people may be familiar with business intelligence. 

The term business intelligence has until recently been used to describe a range of business analysis techniques ranging from standard reporting to highly sophisticated statistical techniques. In addition, business intelligence is also defined as a function that combines architecture, tools, databases, analysis tools, applications and methodologies, as well as a DSS (Decision Support System). 

Business intelligence is a set of techniques and tools used to transform raw data into information that can be useful in the process of making business decisions. Business intelligence combines business analysis, data mining, data visualization, data infrastructure and tools, and their applications to help companies make more data-driven decisions. 

Business intelligence can help companies make better management decisions based on current or past data in the context of their business. An analyst at a company can take advantage of business intelligence to provide competitor performance and benchmarks to make the company run smoother and more efficiently. Analysts can also more easily spot market trends to increase sales or company revenue. 

Business intelligence provides a set of raw data that can be turned into information. To do this, you must analyze the data and organize it based on the relationship between the data you want to collect and the context of the information you want. 

The following are some of the roles of business intelligence for companies: 

Identify ways to increase profits 

Analyze consumer behavior 

Compare data with competitors 

Track performance or track performance 

Optimizing the company's operational processes 

Predict the success of the company 

Look at market trends 

Find issues or problems 

Based on this, you can imagine how great the benefits of business intelligence are for companies and businesses. The success and success of a business is primarily influenced by consumer behavior, market trends, competitors and issues or problems that are happening in society. So, if a company or a business actor can use and process existing data to become useful information, the company or business actor will find it easier to find opportunities and maintain their success. 

Edsen Consulting as a IT consulting company has Business Intelligence as one of its services. ED-SEN Consulting has experience in implementing Business Intelligence in several large companies in Jakarta. 

​With Business Intelligence, companies can provide quality information from their business activities in a timely, accurate and reliable manner through data communication channels, making it easier for company leaders in the process of making important and strategic decisions. 

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